Business models for research Students develop concepts for market introduction of TU research results

The seminar “Technology Business Model Creation” aims to make scientific research results marketable. To this end, students develop well-founded business model approaches for researchers at TU Braunschweig as part of the course. In the summer semester 2022, they are invited to have a business model developed for their research projects. Applications are possible until 15 February 2022.

Picture credits: Entrepreneurship Hub

When high-tech research meets tailor-made business concepts, considerable opportunities and problem-solving potential can become apparent. Successful start-ups such as Formhand and Capical demonstrate the enormous market potential of high-tech research at TU Braunschweig.

As part of their participation in the event, the researchers receive professional business management support in transferring their research output into an innovative market product. Ideally, the results of the students’ work can continue to be used after the event in order to optimise the technology on the basis of market needs or to introduce it to the market. In addition, there is the possibility of direct acquisition of co-founders with commercial competence from the Industrial Engineering and Technology-Oriented Management degree programmes. In addition, the results form the basis for applying for EXIST start-up funding from the federal government of up to 600,000 euros.

With their participation, researchers receive an individual business model tailored to their technology, impulses for a possible start-up, networking with other researchers, people interested in starting a business and start-up supporters, as well as preparation for EXIST start-up funding.

“We would like to motivate all researchers, especially doctoral students, post-docs and professors as well as high-tech projects from the institutes and research facilities to participate. Especially if they have developed a technology and can imagine developing a start-up from it,” says Professor Reza Asghari, head of the joint Entrepreneurship Hub of TU Braunschweig and Ostfalia University of Applied Sciences.