4. May 2023 | Press releases:

At the interface between technology and management The Bachelor's degree programme in Technology-oriented Management will start in the winter semester 2023/24

The Bachelor’s degree programme in Technology-oriented Management (TOM) at Technische Universität Braunschweig teaches how companies can better succeed in turning innovative technologies into successful business models in the future. The six-semester degree programme, which is unique in this form in Germany, will start for the first time in the winter semester 2023/2024. The application period begins on 1 June and ends on 15 July 2023.

“Our interdisciplinary approach combines an economic approach with the technological know-how of engineering,” says Professor David M. Woisetschläger, holder of the Chair of Business Administration and Services Management at TU Braunschweig. “In this way, we optimally prepare students for a career in the management of technology companies and give them a deep understanding of the challenges at the interface between technology and management.”

The programme is aimed at students who not only want to be successful in management later on, but also want to contribute to a sustainable future. For example, they can later contribute to ensuring that innovations are no longer developed past the market, but are successful in practice.

Focus on Economics

The Bachelor TOM is primarily an economics degree programme. The focus is on economics and technology management. In addition, there are technology, scientific work, methodological basics and specialisations, mathematical basics and key qualifications.

Students learn the relevant management concepts and methodological skills required for the successful transformation of technology-driven companies. They can apply these in practice-oriented teaching formats in the areas of “Digital Markets”, “Mobility”, “Energy & Resources” and “Liveable City”.

Many opportunities to deepen

The TOM degree programme offers numerous specialisation options: In economics, students learn to identify customer needs, analyse market potential and develop marketing strategies. Successful business models also require sound financial planning as well as planning the production and processing of information.

The structure and management of companies, the consideration of ethical issues and the involvement of stakeholders in the development of a sustainable corporate strategy are further important components of the study programme. With the fundamentals of law and economics, a deeper understanding of important framework conditions of the economic actions of individual companies is conveyed.

Future graduates can, for example, take on positions in business development, human resources, product or project management or in consulting for technology-oriented companies. A Master’s study programme with a possible subsequent academic career is also possible.


The German-language Bachelor’s degree programme in Technology-oriented Management will start for the first time in the winter semester 2023/2024. The standard period of study is six semesters. Applications are possible from 1 June to 15 July. There are about 50 places available. During the Bachelor’s study programme, a ten-week internship must be completed. The Bachelor’s degree is also the basis for the already successfully established Master’s degree programme in Technology-oriented Management at TU Braunschweig.